In a recent interview with NFT Steez, co-founders of StoryCo Justin and J.P. Alanis explained how community storytelling can impact franchised intellectual property (IP).
StoryCo is a global creative marketplace that leverages blockchain technology to enable community-driven storytelling and IP franchising. The platform aims to create a more open and inclusive environment for creators and fans to collaborate and build valuable IP together.
The power of community storytelling
Community storytelling is a powerful way to engage audiences and create immersive experiences. When fans are able to participate in the creative process, they become more invested in the story and more likely to share it with others.
How StoryCo facilitates community storytelling
StoryCo provides a number of features to facilitate community storytelling, including:
- Open and permissionless platform: Anyone can join StoryCo and contribute to stories.
- Decentralized governance: The StoryCo community will govern the platform through a decentralized autonomous organization (DAO).
- Soulbound tokens: StoryCo uses soulbound tokens to represent users’ contributions to the platform. Soulbound tokens are non-transferable and non-fungible, meaning that they cannot be sold or traded.
How community storytelling can impact franchised IP
Community storytelling can impact franchised IP in a number of ways. First, it can help to expand the reach and engagement of existing franchises. Second, it can generate new and innovative ideas for franchise extensions. Third, it can help to build a stronger community around franchises.
Examples of community storytelling impacting franchised IP
There are a number of examples of community storytelling impacting franchised IP. For example, the Star Wars franchise has a large and active fan community that creates and shares fan fiction, art, and other content. This fan-generated content helps to keep the Star Wars franchise alive and thriving.
Another example is the Marvel Cinematic Universe (MCU). The MCU has a strong community of fans who come together to discuss and analyze the films and television shows. This community helps to generate excitement and buzz for new MCU releases.
How StoryCo can help to create and manage franchised IP
StoryCo can help to create and manage franchised IP in a number of ways. First, the platform can be used to develop and launch new franchises. Second, StoryCo can be used to manage existing franchises and engage with fans.
For example, a film studio could use StoryCo to launch a new franchise based on a popular book series. The studio could create a StoryCo story where fans can submit their own ideas for characters, plot, and setting. The studio could then use these fan submissions to develop a new film or television show.
StoryCo can also be used to manage existing franchises and engage with fans. For example, a video game studio could use StoryCo to create a community where fans can discuss the latest game releases, share tips and tricks, and submit their own ideas for new content.
Community storytelling has the potential to revolutionize the way that franchised IP is created and managed. StoryCo is a platform that is uniquely positioned to enable community storytelling and empower creators and fans to build valuable IP together.