Are a press releases advertising?
In a sense, yes, a newswire press release is a form of advertising. It’s a brand-sponsored media announcement intended to produce positive press for your business on a specific topic. It also typically requires the investment of marketing or advertising funding, whether you choose to hire a professional to write your press release or get the most exposure through paid distribution platforms like EIN Presswire and eReleases.
If you’ve decided that you want professional help to write and distribute your media announcement, you can’t go wrong with eReleases. eReleases provides a one-stop shop for press release writing, proofing, search optimization, and both geographic and industry-targeted distribution.
Bottom Line
Business Press releases are the best means for sharing company news and announcements with journalists to get publicity for your business. To successfully land coverage, your release needs to be relevant to journalists and your target audience and must be distributed to the right outlets and individuals.
Is a press releases the same thing as a media alert?
Press releases and media alerts are different. A press release includes important information journalists need to decide if a company story would interest their target audience. A media advisory (or media alert) is an invitation issued asking journalists to attend an event and invite their audiences. For example, a media alert may contain an invitation to attend a new book launch vs a book issue press release that simply announces its publication.
How do you write press releases?
The process of how to write a news wires press release that will get picked up by the media begins with developing a newsworthy angle and setting up a document in a standard press release format. Next, write engaging copy backed by supporting elements like images, charts, graphs, or videos. Learn more about what your press release should include and get a free template with the proper press release format.
